leo wijnhoven
lijnbaansgracht 73 E
1015 RS Amsterdam
T.06-14578863
atelier; Egelantiersgracht 668
CURIOSITY,
CREATIVITY(DIVERSITY) INSTEAD OF MARKETING(UNIFORMITY),
the end of modernisme.
1980
History of Art
1994/1995
Ateliers
Modernism:
Control + exploitation of nature.
rationality---------------------------------------------] analytically,.
-- materialism, mechanism, dehumanisation------] causal,.
reductionism-----------------------------------------] and linear thinking.
hierarchy-------------------------].
--oa.racisme----------------------].
egocultus-------------------------] submission.
-- individualism, hedonism,----] +.
-- short-term thinking----------] categorization.
expansion------------------------].
colonialism, globalism-------].
idea of progress.
growth, property.
CREATIVITY(DIVERSITY) INSTEAD OF MARKETING (UNIFORMITY) My work
is about social, economic, political and scientific developments in our post-modern world,
particularly globalism (i.e. uniformity , but at the same time fragmentation -and resulting in identity problems), the free-
market-fundamentalism (including its mass consumption), the media and show- business, and about (the end of)
Western modernism (and its hierarchical relationship to nature). I
am not so much concerned with personal (free) expression as with communication (changing
consciousness), which is why I use a broad range of styles (based on realism). My aim is to
look critically at Western modernism (the duality of body and mind [= matter +
energy], i.e.rationalism, materialism, mechanism, dehumanising, reductionism,linear thought,
narrowmindedness, hierarchy, control and exploitation of nature [taking only, no balance
or harmony], the cult of self,expansion/growth [the idea of progress]. I am looking for new
assumptions and starting points where modernistic assumptions have failed. In other words,
I am referring back to pre-modernism [including primitive cultures] to find out how we can
start again. For the past century we have factually already been living in a non-modernistic
world. All products requiring electricity (including computers and the internet but also the A-
bomb, laser, holographics,nanotechnology and so on) are based on quantum mechanics, which
states that there is NO separation between matter and energy. Modernistic duality [and thus
the other modernistic assumptions] has been proven wrong for the past century! However, we
are still living with a modernistic mentality or mindset, which is the root cause of many of
our current problems (particularly the climate change and the financial-economic system, i.e.
political and social issues).